The core of promotion marketing changed from sampling, couponing, premiums, to integrated actions of the promotions into the overall marketing plan that includes deepening customer engagement with events, sponsorships, social media and experiences. Beyond driving trial through traditional methods, we see the value of promotions not just in physical environments at events such as concerts, festivals, sporting events but also in places that the actual buy occurs such as in grocery or department stores. Interactions in the field allow immediate purchases and to solve the logistical of reaching hundreds of stores we use the newest digital innovations.

We love shopper marketing activations, and we consider more than just tactical approaches to boosting sales by using store incentives. We see it as a powerful marketing communication that can drive shopper behavior for a desired outcome. We execute our shopper marketing activations to ensure sales impact activities (even short term) but also in alignment with your brand strategies for long term brand building purpose. We design our shopper marketing activation proposals to delivers the full potential and power of our clients brands, we succeed this also trough implementing an impactful activation and control plan, minimizing the risk of losing sales and customer conversion opportunities.

We know that the time of consumers following a straight path to their purchases are long gone. Even the new “customer journey” is constantly being challenged by innovative new technology, new generations and newer ways of buying. No matter if you are FMCG or a software-as-a service company, if your products are a considered purchase or an impulse buy, we will find innovative ways to generate revenue using e-commerce strategy’s that will be tailored to your company objectives. We can deliver marketing solutions on all areas of the collaborative planning and solutions between the product/service and the sales channel (i.e. retail, e-commerce, m-commerce, direct-to-consumer) regardless of whether your business is shoes, banking, gasoline, mattresses, fitness-as-a-service or staplers.

The growth and integration of social media into consumer marketing plans has made influencer marketing an essential component of promotion marketing. We plan and activate campaigns that aim to leverage the power of the customers that are willing to promote our clients products, thus converting other consumers. We use influencer budgets wisely, and measure the quality of customers and traffic from influencers marketing campaigns to continually improve the tactics and strategy. We help brands manage every aspect of their Influencer marketing campaigns that are implemented within a complex, rapidly-evolving ecosystem with rising levels of fraud, changing social media algorithms, and complex attribution and measurement.